I knew that would catch your attention lady!
Recently I had someone ask me if a 10% increase in sales was good.
I could actually feel one eyebrow starting to rise to the ceiling (aka Sarah Jessica Parker) when I was looking at her, as I was thinking…
“Honey – why are you happy with 10% when you can have 100% (or more!)?”
I’m not being coy.
You bet – a 10% increase in sales is good but it isn’t great. And unless you have huge profit margins or you are Walmart – 10% isn’t going to make much of a dent in your revenues.
So let’s look at it as a step in the right direction.
3 Outrageous Ways To Double Your Sales
So first of all, why are my suggestions going to feel outrageous to you?
Easy. Because you’re NOT DOING THEM. (remember – I have Diva ESP – I know what you’re up to!)
Outrageous Step #1: Leverage Existing Clients.
Here’s the thing. Repeat clients will spend 20-67% MORE EACH TIME if you’re offering new ways for them to purchase from you.
Write down the Top 30% of your clients and write this underneath:
- My New Product Lines. (if you don’t have any – then get cracking!)
- Ask for 3 referrals per customer. (you’re going to get on the phone lady!)
- Client divisions/needs I haven’t sold to. (what has changed with your customer – are you only meeting a small portion of their needs?)
Outrageous Step #2: Ask Clients To Buy More Frequently
Remember – Coke dropped out of the “cola wars” when they realized they only needed to sell ONE MORE LITRE of Coke per year to the customers who already loved them.
Are you like FLAT POP when it comes to this too?
Ask yourself – why should my clients buy from me MORE OFTEN? Write this down:
- What incentive can I offer them to buy more?
- Who could I create a strategic alliance with to offer a NEW BONUS to my clients?
Outrageous Step #3: Raise Your Rates!
Look. If you’re someone who has no control over your company’s pricing – then quit reading this step and go back and re-read the first 2 points. No whining.
But for the rest of you girls – who have COMPLETE CONTROL of your pricing because you’re a business owner – let me ask you a question.
“Are you being a chicken when it comes to raising your rates?”
When most women hear this from me they think they ‘re going to be ripping off their customers or they will lose business.
Here’s what I have to say on this. ( you know I always have an opinion!)
Noooooo – you aren’t going to rip off customers because I can bet that you’re giving away too much for free right now.
Secondly – you WILL LOSE some business and that is OK. It leaves room for the right clients who DO have the money to spend with you.
Your Diva Fun-Work Assignment?
Quit settling for small. It isn’t becoming, it doesn’t suit you and it is squishing you in all the wrong places!
Block off 60 minutes in the next 7 days to dive into the exercises above and make next year the year of DOUBLING YOUR SALES!