Business 101: Social Media Credibility – Why Retweets Equal Implied Endorsement
In Twitter speak, a retweet is when you share or rebroadcast someone else’s tweet to your followers. The syntax of a retweet changes depending on the twitter app, but the idea is always the same. It means, “Your tweet is worthy of sharing with my valuable community.”
In essence, it’s an implied endorsement. What your followers are saying by retweeting you is that they find your message inspiring, informative, entertaining, or simply worthy of re-sharing.
Following social media etiquette, they will repost it to their audience, citing you as the originator of the post (RT @YOURNAME message). Retweets are one of the fastest ways to spread your message and increase your following in the social media universe.
Retweets mean more traffic to your blog, increased online visibility, and enhanced expert status among the Twitter community. Sharing valuable content worthy of retweeting is one of the best ways to attract more ideal followers.
5 Ways to Get More Retweets (aka Implied Endorsements)
#1: Retweet Others – Find posts that are in alignment with your message and brand, and share them with your followers. The more you share other people’s valuable tweets, the more they want to share yours.
#2: Keep it Short, baby! – You can post up to 140 characters, but for someone to retweet you, there are extra characters added (RT @yourname:). Make it easy for people to retweet you without having to edit and shorten. People also love to add comments to the retweet, making it more personal and compelling, so leave even more room for that!
#3: Share Quotes – Inspiring quotes are often retweeted. Find quotes that match your style and branding, and inspire your audience to think or take action.
#4: Tweet, Tweet, and Repeat – Don’t be afraid to post an important message several times. When you repeat your tweet, change it a bit. By re-wording your tweets, you’ll appeal to different people, and inspire more retweets to different communities.
#5: Stand Out from the Crowd – Be different, be profound, be funny, but whatever you do: stand out! Twitter is very busy, fast, and chaotic. Your tweets much catch someone’s attention in the blink of an eye. Don’t be afraid to be uncommon, controversial, bold, witty, or daring.
Need a little help Tweeting? Check out Nika Stewart’s Ghost Tweeting (aka Social Media Done for You) program!