Business 101: What's Your Message? How to Develop Your Speaking Platform

It’s one thing to be a speaker and yet another to create an audience…So, how is it done?

Every great speaker has one thing in common: a clear message. We use this message to build our presentation and it is what we become known for.

There are two types of messages you need to develop for your speaking platform: the Core Message and the Marketing Message. Sometimes they end up being the same and very often they are different.

The Core Message is often the “feeling” behind your presentation and is typically something you are very passionate about. It affects you to your “core” and that passion translates to your audience.

Your Marketing Message is a tool that you lead with to attract your audience to you. It represents a need, problem or question your audience wants answered and you provide that answer in your presentation.

Finding Your Core Message: What Lesson Are You Here to Teach?

Imagine sitting on a train platform in Europe and a young woman is sitting next to you. It is a beautiful day and the two of you have just met and chatted while waiting for your trains. Your new friend is now about to board her train headed in the opposite direction and it is unlikely you will ever see her again.

What piece of advice do you share with her as you part? I know you have plenty to say and much advice to give…but if you could only share ONE thing, what would it be? This is your message.

For me, it is “Take a stand, show up and declare YOU matter!”

It comes from playing the victim after a debilitating car accident that left me unable to read for 7 years and the turn around that led to my recovery. This message filters through all my speaking events, client interactions, corporate training…you name it!

It is the driving message in my business, the energy and passion behind why I do what I do and how I show up to serve. This is why it is called the Core Message.

As an entrepreneur and speaker you want to spend some time thinking about your Core Message and identifying it for your business. It becomes the overall theme that flows through all you do.

It may become a tagline and it may not…don’t add that pressure and be open to it naturally evolving into a tagline only if it is right. It is worth spending time on crafting this message AND then there comes a time when you need to just select it and move on!

Creating Your Marketing Message: What Will People Connect With?

This is the message you use to represent your body of work. It is what your audience can expect to hear from you when they show up. You will use this in all your marketing, advertising and promotion.

Ideally you want this message to represent YOU, flow through your Core Message AND speak to your Ideal Clients. This means knowing what your audience needs: their dreams, fears, strengths and challenges. If you aren’t certain, start interviewing past or potential clients.

My marketing message is: Client Attraction Without Being “Salesy”. It speaks directly to my audience and represents the body of my work and my philosophy behind what I do. I also use “Make the Journey from Obscurity to Buzz in Record Time!” as I teach speakers how to launch their platform and get known.

Having your Marketing Message identified and “ready” to use at a moments notice is very helpful! You can and will use it in print, in person, online…and you will test it, see the reaction and tweak it if needed.

Getting Started Building Your Speaking Platform

#1: Write out the vision you have for yourself as a Speaker. How do you see yourself?

#2: Write out your Core Message. Spend thoughtful time considering your ONE lesson you are here to teach!

#3: Write out your Marketing Message. Make sure it is in alignment with who you are AND serves a need your audience is aware of!

As you create your messages and build your speaking platform, seriously consider the “job” and privilege of serving as a speaker. Sandra Yancey once told me, “Responsibility comes with being handled a mic…” which means that this is not your moment to be indulgent and use the stage for public group therapy.

What Sandra meant is that being in the front of the room is a privilege – an opportunity to share your message, passion and wisdom to benefit others. Not only is it an honor but it is the most FUN ever!

Want to know a little more about becoming a professional speaker? Check out Savvy Speaker Secrets to get the video series “How Do I Get Booked as a Speaker?”

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About Brandy Mychals
Brandy Mychals is the creator of the Character Code™ System for Client Attraction without being “salesy." She is the 2011 International FEMTOR Award Winner presented by eWomenNetwork for “Business Matchmaker of the Year.” She was also selected by a Fortune 500 company as one of the top ten bloggers in the U.S and Canada and served on their Blogging Advisory Committee. Brandy is the author of the soon to be published book Savvy Speaker Secrets and is in discussion for a reality TV show based on her Character Code™ system. Brandy’s specialty is teaching entrepreneurs how to make the journey from obscurity to buzz in record time so your ideal clients can track you down. She is known for delivering high value content and has been featured on NBC Talk Radio and Yahoo! News.

Comments

12 Responses to “Business 101: What's Your Message? How to Develop Your Speaking Platform”
  1. This is so important, even if you are not a speaker.  You must have a core message that you get across about your business, so that clients are clear who you are, what you stand for and why you are in the business that you are in.  Having this clear message also creates trust and confidence and that comes across to your clients too.  Being a clear speaker, whether you do it up on a stage or not, is a must for anyone in business who wants to be a great success.

  2. Carla Young says:

    That is so true! Thank you for pointing that out!

    The clarity that goes into developing your core message can also be translated to who you are here to best serve – your overall purpose in life!

  3. Live2create says:

    I liked it! The message was clear, easy to understand and to the point. Thanks for sharing.

  4. Gail Vilcu says:

    Even going to the grocery store, is an opportunity to be of service to that person who is waiting for you to show up. 

    Having developed my core message, has helped me explain in clear precise language what it is I help people achieve,  which leads them into asking “How can I do that?” This is a great post full of so much value, when applied can literally help us “Design a life that flows while building a business that grows.” I love to help people get out of their old way of being (get out of your head and into your life) so their life flows with excitement and possibility extending into their business growth. Thanks for sharing a formula that is designed to help each of us create our core message and what our life purpose is all about. I am excited to be a part of this movement in Canada and beyond. 

  5. I agree having a core message is important… whether it’s in your business or your personal life! 

  6. Jenntasnim says:

    As I move closer and closer to launching my new business, which will include speaking, I am grateful articles like this one!  Thanks for paving the way for us newbies to step on up and into the spotlight with our message.  Keep up the good work.

  7. Judy Somos says:

    I enjoyed your clarity, succinctness and your great examples.  This makes so much sense… even though its quite a deep investment and deep dive into the question ‘who are AM I really?’ and ‘what AM I here for?’ 
    Love your message!  Thanks!

  8. You are such an inspiration to me Brandy and this article is excellent! I am going to follow your exact advise  and spend my 30 minutes a day writing to write my vision, my core message and my marketing message. Thanks for putting it in such straight forward terms. I am proud to have been on the Blogger Advisory Board with you and excited that I’m coming to your event in September to learn even more from you!
    Louise Edington
    Breaking Through Online Frontiers

  9. Brandy your clarity of message and purpose is so enlightening.  As a business woman moving onto a bigger platform I am enjoying the benefit of your wisdom.   I have so much gratitude for your real world examples and shares. With every blog post, workshop and encounter, I learn new things. Truly you are brilliant, insightful and so real.
    Jennifer Duchene
    The Home Makeover Mixtress blending lifestyle laughter and Chic Cocoons ™

  10. Thank you so much for your detailed and amazinging content, Brandy! True building blocks for any entrepeneur’s business!

  11. Kellie Townsend says:

    I love this article, and all the previous comments, too.  A core message is not something that you just decide on with your big brain (I tried to do this for a while and it totally didn’t work), it is something that is already inside you, and you have to be willing to dig for it.  In the process, you get find out who you really are, what you really think, and what you really want.  It transforms your life to know these things and to live them.  As Victoria said, it’s not just for speakers, but for anyone who has a business, and I would go a step further and say that if everyone know their own core message, just for their own self-knowledge, this world would be full of productive, driven, joyful people!

  12. Thanks, Kellie! Yes – I had the experience of trying to decide with my “big brain” and it didn’t work either! LOL! The Core Message Process really helps it develop so it is customized for each entrepreneur. This is one of the first things I did in my business and it made such a difference in keeping everything in alignment as I moved forward AND conveying a clear message to my audience. Win-Win! Brandy :-)

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