A resource publication for Entrepreneurial Moms
 |
 |
 |
 |
 |
It has been said that being an entrepreneur is the best form of personal development you can do. What I think that means is you can’t hide from your fears and personal hang-ups if you want to succeed as an entrepreneur and taking that leap means dealing with ALL OF THEM! Afraid of public speaking? Get over it because you need to do it to promote...
Ever stop to consider WHY you are writing and submitting press releases? What bottom line goals are you trying to achieve? A lot of business owners start out with clear goals for their PR campaigns, and slowly lose sight of them over time. Generate Sales And Qualified Leads Generating sales leads is unlikely to be your main purpose for sending press...
Not all clients are created equal. Everyone talks about finding your “ideal client” or the perfect “fit”. Not many people tackle the topic of the disaster clients. The train wrecks waiting to happen. The drive-you-insane clients you should see coming from a mile away. Somehow we let them sneak in, under the radar, when our guard is down, or...
The single thread that all our top tips have in common is doing more with less. Whether that’s by leveraging the power of social media or by creating smart systems to support your business, the key to success in business is definitely working smarter, not harder! Top Business Boosting and Buzz Building Tips of 2011 Find the Pain Point! The key to...
The true test of any business isn’t necessary how they deal with a lack of customers; it’s how they are ready and able to scale up operations to handle too many customers. It’s often why businesses experiencing rapid growth get themselves in trouble. Imagine an ice cream store. Suppose it serves the most spectacular amazing ice cream and as the...
Can you sum up what you do in a clever and compelling manner that creates curiosity and makes people want to learn more? No? Perfecting your 30-second Elevator Speech is an extraordinarily useful skill because that’s realistically how much time you have to get them interested in hearing more. When people ask in polite conversation, “What do you...
In Twitter speak, a retweet is when you share or rebroadcast someone else’s tweet to your followers. The syntax of a retweet changes depending on the twitter app, but the idea is always the same. It means, “Your tweet is worthy of sharing with my valuable community.” In essence, it’s an implied endorsement. What your followers are saying by...
Have you heard the phrase marketing is marketing is marketing? It means marketing principles do not change. The same holds true for networking. It doesn’t matter if you are networking at a live networking event or online in social media. Networking is networking is networking no matter how or where you are doing it. The Principles of Networking:...
Search engines have been a boon to business owners who need to reach customers around the world. They give small businesses a cost-effective way to market to an enormous audience unrestricted by geography. But what if your business caters only to a local customer base? For example, suppose you operate a chain of tanning salons in Texas. There is no...
 |
