A resource publication for Entrepreneurial Moms
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It’s rarely the big picture stuff that we totally forget. It’s all the little (seemingly insignificant) stuff that completely slips our minds until it’s too late. But as they say, it’s in the details (and that little stuff adds up)! It happens to all of us – 10,000 business cards get printed without your social media links, you send LinkedIn...
It takes a lot to turn a spark of an idea into a full-fledged business reality – a LOT more than you can learn in textbooks or sitting in a classroom discussing abstract concepts. Call them intangibles – all the stuff that simply can’t be taught, but must be learned in order to succeed as an entrepreneur. 7 Things They Don’t Teach You in Business...
#1: Establish Demand FIRST – Launching a new product or service? Start by selling a few FIRST. Then use that revenue to build the fancy web site, print the brochures and invest in hiring salespeople. For example, leverage sites like eBay or Etsy to sell physical products. #2: Ask Questions (a LOT of Questions) – What you know what they say about...
Not everything in life is simple enough that it can be summarized in a formula. If only there was a secret formula for happiness or success in life. Thankfully there is a simple formula for writing headlines that create curiosity and get clicks. It is simply this: Relevance + Interesting = Clicks! The headline formula takes the two key elements needed...
The biggest mistake start-ups make is assuming that “everyone” is their target audience. Yes, it may be true for your business that practically everyone could buy your product or service and that everyone would maybe even enjoy it, but within that universal category of every single being on the planet, there is a subset of potential customers who...
When you’re starting out you tend to make a lot of decisions based on friends recommendations, Google searching, even strangers you meet. It seems that everyone has an opinion on almost every topic, and when you start up your own business, there definitely is no shortage of advice – or maybe there is and that is how we end up in situations...
#1: No matter how hard you try, you can’t make more time – When you make a list of everything you want to do, attach a time because that is the #1 limiting factor to getting it done. #2: What stands between you and charging what you are worth is YOU – Let’s face it – if you say a number that is way too low, potential clients aren’t going...
You already possess everything you need to reach your next level of success. Really. It probably sounds too good to be true, like something a swamp salesman would tell you right before handing you a $10,000 invoice for “Swamp Potential Reachification Services”. Our scepticism tends to sound the red alert when something comes at a cost of nothing...
Relationships, as they say, are the new currency and with the advent of social media as a relationship-building tool, it’s being dubbed “social currency”. And yes, social media is an important relationship-building tool, but it isn’t the only one. Long before Twitter and Facebook allowed us to broadcast our daily comings and goings minute by...
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