A resource publication for Entrepreneurial Moms
 |
 |
 |
 |
 |
What exactly IS product positioning? The simple definition of product positioning is: how you position your product in the customer’s mind relative to the competition. It’s how marketers get a product to ‘stand out’ in a marketplace cluttered with (unwanted) advertising messages and change the perception in the mind of the customer. So in the...
It confuses me when so-called social media gurus advocate setting up automated RSS feeds to blast out your message to every available social media platform without so much as the click of a keyboard from you. Simple yes. Effective no. It does cut down on that pesky problem of actually engaging with your social media fan base. You know, all that getting...
Everyone likes a good rumble. That’s why it’s a tried and true formula for the news media industry: sensation sells. And when competing for the attention of an overwhelmed audience, it’s a formula the news media turns to again and again and AGAIN – divisive issues plus angry people equals eyeballs. The digital world is no exception to the rule....
Social media has opened new doors for many work-at-home moms who simply don’t have the time to dedicate hours and hours to attending networking events every week. It means we can stay cozy in our pajamas and network with likeminded moms 24/7 without worrying about the need to take random breaks for a trip to the playground or when the baby wakes...
 |
