A resource publication for Entrepreneurial Moms
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#1: Your Titles Suck – Your title should do 3 key things: #1 provide enough information on the topic that they reader knows what to expect, #2 tease them with the promise of something worthwhile and #3 grab their attention so it stands out from all the other buzz. The good news is that writing interesting titles (or headlines) follows a simple formula....
Sometimes the hardest part of writing is deciding WHAT to write about. As a blogger, the trick is striking that fine balance between writing what interests and inspires you and writing about what interests and inspires your audience (to click). In a perfect world, that would be the same thing, but sometimes what interests and inspires you falls flat...
Does your blog have a business model? If it doesn’t, it should. Whether your blog IS the business itself or it’s simply a part of your business, it’s important to know what the monetization model is for your blog and track it as you would any other aspect of your business. Blog monetization models can be divided into two key categories: direct...
When it comes to the business of blogging, one of the ways to gauge the success of a blog post is by comments. The other ways of measuring the success of a blog post include retweets, shares, stumbles and of course, traffic. So you wrote a rock star blog post, got the thumbs up from your trusted inner circle before pressing the publish button and you...
Today, more than ever before, content is king. It doesn’t matter where you look in marketing, what is the driving force behind everything is content – on blogs, in newsletters, even in social media. The challenge then becomes keeping up with the content demands of your marketing machine. That’s why I pulled together 6 simple ways to keep the...
Every business when you get right down to it is about sales. It doesn’t matter what industry, what type or size of business. When it comes right down to it, the core function of every business is to sell something – technical widgets, organic fruit, handcrafted soap, ultra-smart ideas…whatever. In order to sell your technical organic handcrafted...
You are a business. If your blog has advertisements, if you offer reviews, if you work with brands as an ambassador, if you consult or coach, even if you are an affiliate – you are a business. And a business needs to sell to stay alive. Whatever it is you are selling, you need to market yourself and what you are selling. Maybe you’re selling your...
Bloggers want traffic. It feels good to know that hundreds and thousands of people are reading what you write. It is for the ego, of course. It is also good for the wallet. Don’t be fooled by the bloggers who say that they don’t want to profit from blogging. Whatever . Let me be perfectly honest: if you hear this baloney, the blogger either does...
It all started with a post. “Men are from Seinfeld, Women are from Friends” looked at why did men want to change the world but couldn’t change a roll of toilet paper? Were paper towel scrunchies left around in little wads in my kitchen to be my fate? What was this secret Mancode that seemed to exist when it came to paper products? The response...
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