For Sharing a Powerful Message EVERY Child Needs to Hear, Let’s #CelebrateMom Leanne Power


This post is part of‘s support of the Dove® Celebrate Mom Contest. I received compensation as a thank you for my participation. This post reflects my personal opinion about the information provided by the sponsors. You can nominate inspiring moms here:

Seeing your true beauty is tough when you are constantly bombarded with distorted images of supermodels and Hollywood celebrities, especially when you are going through that awkward growing up phase that we call the teen years.

But it starts much earlier than that.

As young as 4-years-old, my Happy-Go-Lucky daughter started questioning her beauty after being told by a classmate that she wasn’t as pretty as the classmate. It broke my heart to watch a girl, who previously insisted on wearing clothes that she could run and play in, suddenly fuss over picking out a pretty enough outfit.

That’s why I would like to celebrate one mom who shares a powerful message EVERY child needs to hear: You Are Sooooo Beautiful through her children’s book and her empowered esteem workshops for mothers and their daughters.

Behind the book is a mother and an aunt who herself struggled with self-esteem. Leanne Power admits she’s the last person people would have imagined struggling with self-esteem as a popular captain of multiple sports team who excelled at academics in high school.

Not wanting her young niece to face the same struggles she faced, she started a ritual of grabbing her face, looking into her eyes and saying, “You are so beautiful” whenever she saw her doing something in a carefree way. When one day she didn’t say it, her niece tugged on her leg and told her that she didn’t say it.

That’s when Leanne knew what she was doing was having an impact and wrote the book to teach parents to do the same. “The biggest thing for me is really understanding that we’re each unique and that’s what beauty is,” says Leanne. “You need to be you and when you show you to the world, that’s beauty.”

Leanne emphasizes that it’s important to start kids with the message early to build that foundation. “Parents just assume their kids have self-esteem, especially if they are successful at things, and don’t have that talk about self-esteem and beauty.”

Don’t assume. Only 9% of Canadian girls between the ages of 10 and 17 are comfortable using the term “beautiful” to describe their looks. That’s why Dove established their Dove Celebrate Mom Contest because when girls feel they have a role model, they are less likely to let anxiety about looks hold them back.

Visit by September 4th to nominate a mom who’s an inspiring role model to women and girls in the Dove® Celebrate Mom Contest. Four inspiring women will win $2,500 for herself and $2,500 to be donated to the charity of her choice.

And check out more stories on about amazing role model moms:!


About Author

Carla Young, Publisher If there’s living proof that women can have it all – and then some – it’s Carla Young. Building her multiple businesses on a virtual work-at-home model, Carla is an inspiration to other mothers who want to start a lifestyle business. During her early days as a mom entrepreneur, Carla made every single mistake in the book (and a few new ones for good measure). Realizing that “doing it all” was unhealthy and unsustainable, Carla started by getting organized to the extreme, developing support systems for both her work and family. After other mothers started asking how they too could enjoy her lifestyle, Carla launched to support moms at work, at home and at play (because every mommy deserves a little me-time)!

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