Not getting enough referrals? Repeat business? Happy customers singing your praises from the rooftops? Sharing about your business everywhere in social media? Allow me to be perfectly honest: it’s time to turn down the suck.
You know how they say, “Bad news travels fast”? With social media, ALL news travels fast – bad AND good. Anything and everything is open to sharing so if your business is not being raved about online, it’s time to step up your game and deliver something worth sharing.
How about something awesome?
Turning Down the Suck (aka Zen and the Art of Amazing)
Awesome is the universal marketing tool. It applies to your products, service and even the content you deliver via social media and your blog. The reason: awesome gets shared! If you want better results, it’s time to turn down the suck and turn up the awesome!
#1: Pay Attention to Feedback – Check the local review sites, visit your Facebook fan page, tune into Twitter. What are your customers saying about your business? Consider non-existent to be the same as negative because both mean you aren’t doing enough to impress your customers.
#2: Extraordinary is the NEW Ordinary – Whatever you do, don’t settle for ordinary! Ordinary is acceptable, but forgettable (and definitely not sharable)! Aim for extraordinary and unexpected.
#3: Hire People with Personality – Perhaps that ultra efficient, but somewhat terse woman from accounting isn’t the best choice for frontline customer service. That goes double for the teenager with attitude that you hired for cheap during the summer. If you want amazing results, hire amazing people (and get out of their way and let them amaze your customers).
#4: Deliver What People Want – Sometimes it’s just one tiny missing extra that changes your business from mediocre to exceptional. Extended business hours? Free shipping? 24/7 technical support? Special discounts for loyal customers? Whatever IT is, find out and deliver it.
#5: Change It Up – Just as ordinary won’t get you results, sticking with the same old thing won’t either. Change it up and offer something new, even if it’s only for a limited time! Surprises, unless it’s something fuzzy from the back of the refrigerator, rarely suck.
How are you going to turn down the suck and turn up the amazing in your business? Share your how-to’s in the comments below!