Smart Start-Up Tips: Packaging Your Expertise – How to Create an Expert Blog to Attract Clients
What if you could take all your tips and tricks and turn it into a client attraction system? One that works for you day and night, acting as your self-serve sales pitch without seeming like one?
You can (and it’s a lot easier than you think because you know a lot more valuable information than you think)!
How to Create an Expert Blog to Attract Clients
Your value is in all the subtle details you know about your niche – the little gems and insider tips and tricks that you share with clients and prospects to demonstrate your expertise.
Remember, what is simple and obvious to you is pure gold to someone outside your industry. That’s the best place to start when creating an expert blog to attract clients.
Think of it as the teaser that gets them curious about what else you know. The key is giving enough information so it’s worth their time to read it, but not so much that they don’t ever have to buy what you’re selling.
#1: Tips – The simplest form is writing expert tips that share a sampling of what you offer your clients without giving away the step-by-step how-to that your clients get by working with you directly.
#2: Share Related Information – Instead of directly sharing your expertise, write about topics related to your area of expertise. For example, fitness coach may share recipes instead of ‘giving away’ the secret sauce to her coaching practice, which are her workout routines and meal plans.
#3: Build the Case – Share industry factoids and the background details that establish the premise for buying your product or service. For example, a health food company could share statistics about heart disease and healthy eating.
#4: Invite Guests – Invite guest experts to augment what you are delivering to your audience by inviting them to write a post. For example, a web design company may invite an SEO expert to write about search engine optimization.
#5: List Resources – Share your favorite recommendations. That can include books, software tools, web sites, or anything you use in your business or recommend to your clients.
Don’t forget – your blog posts can easily be repurposed into articles for your newsletter and vice versa. That way you are giving your audience the opportunity to choose how and where they connect with you online.