Smart Start-Up Tips: Packaging Your Expertise – How to Create an Expert Blog to Attract Clients

What if you could take all your tips and tricks and turn it into a client attraction system? One that works for you day and night, acting as your self-serve sales pitch without seeming like one?

You can (and it’s a lot easier than you think because you know a lot more valuable information than you think)!

How to Create an Expert Blog to Attract Clients

Your value is in all the subtle details you know about your niche – the little gems and insider tips and tricks that you share with clients and prospects to demonstrate your expertise.

Remember, what is simple and obvious to you is pure gold to someone outside your industry. That’s the best place to start when creating an expert blog to attract clients.

Think of it as the teaser that gets them curious about what else you know. The key is giving enough information so it’s worth their time to read it, but not so much that they don’t ever have to buy what you’re selling.

#1: Tips – The simplest form is writing expert tips that share a sampling of what you offer your clients without giving away the step-by-step how-to that your clients get by working with you directly.

#2: Share Related Information – Instead of directly sharing your expertise, write about topics related to your area of expertise. For example, fitness coach may share recipes instead of ‘giving away’ the secret sauce to her coaching practice, which are her workout routines and meal plans.

#3: Build the Case – Share industry factoids and the background details that establish the premise for buying your product or service. For example, a health food company could share statistics about heart disease and healthy eating.

#4: Invite Guests – Invite guest experts to augment what you are delivering to your audience by inviting them to write a post. For example, a web design company may invite an SEO expert to write about search engine optimization.

#5: List Resources – Share your favorite recommendations. That can include books, software tools, web sites, or anything you use in your business or recommend to your clients.

Don’t forget – your blog posts can easily be repurposed into articles for your newsletter and vice versa. That way you are giving your audience the opportunity to choose how and where they connect with you online.

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About Carla Young
Carla Young, MOMeoMagazine.com Publisher If there’s living proof that women can have it all – and then some – it’s Carla Young. Building her multiple businesses on a virtual work-at-home model, Carla is an inspiration to other mothers who want to start a lifestyle business. During her early days as a mom entrepreneur, Carla made every single mistake in the book (and a few new ones for good measure). Realizing that “doing it all” was unhealthy and unsustainable, Carla started by getting organized to the extreme, developing support systems for both her work and family. After other mothers started asking how they too could enjoy her lifestyle, Carla launched MOMeoMagazine.com to support moms at work, at home and at play (because every mommy deserves a little me-time)!

  • http://charlesbivona.com/ Charles Bivona

    Excellent advice. ” The key is giving enough information so it’s worth their time to read
    it, but not so much that they don’t ever have to buy what you’re
    selling.” That’s where I get tripped up, I think.

  • http://momeomagazine.com/ Carla Young

    Ahh…yes! That can be tough!

    So…the rule of thumb is focus on the why and only share a little bit of the how. So in this post, for example, I shared that you need to give good and valuable information to make it worth their time (the why), but didn’t go deep into detail how you walk the fine line between giving value and handing them the step-by-step manual. 

    I hope that helps!

  • http://momeomagazine.com/ Carla Young

    Ahh…yes! That can be tough!

    So…the rule of thumb is focus on the why and only share a little bit of the how. So in this post, for example, I shared that you need to give good and valuable information to make it worth their time (the why), but didn’t go deep into detail how you walk the fine line between giving value and handing them the step-by-step manual. 

    I hope that helps!

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