Do you love hanging out on social media and keeping up with all the latest trends? Would you like to be paid to be on Facebook, Twitter, Pinterest, and other social sites? Well you can do just that as a social media consultant or manager for businesses and brands! A word of warning, you will have to keep on task and wade through a lot of distracting cat videos.
How to Start Marketing Your Social Media Skills:
Set Up Your Website — Your first course of action is to have a good website that showcases your expertise and your services. I recommend using a WordPress site with a nice theme for your website. As a social media manager you may be required to help with content creation and posting if you offer those services so it’s good to know your way around WordPress.
Use a hosted WordPress site (where you pay for the hosting) rather than WordPress.com because you have more control over your site. Hosting is not expensive – usually between $5-10/month depending on what service you choose. I recommend Hostgator or Bluehost – they each have reasonable pricing, easy WordPress installation, and good technical support.
If you need a little hand-holding in designing your WordPress site, I highly recommend the Site Setup Kit, run by my friend Pamela Wilson of Big Brand System.
Decide on Your Services — Next you need to decide what you are offering businesses. There are a LOT of things businesses need help on in the social media and online marketing world and here is a small sampling of what you can offer:
- Social Media Training: Either classes, webinars, or in-person training for a group within the company are all viable choices. Or maybe there is a suite of training you provide.
- Social Media Strategy: Many businesses aren’t sure how to approach social media. By offering strategy packages you can outline how they should get started in social media, how often they should post, what types of content to post, how to find their clients, and other advice. You can provide this in a written form or deliver it in person.
- Social Media Set up: You may know exactly how to optimize a social media profile and get it set up correctly. If you or someone on your team knows graphics, then you can also offer the properly sized graphics for all of their social branding as well.
- Social Media Management services: Many businesses don’t want to do their own posting or don’t have time to do it all. They need to outsource this to the right person who can capture their voice and knows their business.
- Social Media review: Many businesses just want a “tune up” of what they are doing. Maybe they need their analytics reviewed or they would like some advice on how they can get more conversions. You can review what they are doing, compare it to some of their competitors, and give them a report.
These are just some ideas to get you started! If you have a skill in a particular area such as Facebook ad management or social contest setup and promotion, you can also offer these, more specialized services.
Fill Your Sales Funnel — Now the business of getting clients. Many businesses start out trying to learn this information and quickly realize it is out of their scope of what they want to do. So they quickly want someone else to handle it. To start filling your funnel with prospects you need to be teaching social media to the businesses and then have an offer they can’t refuse.
To bring prospects to you, try doing some of these funnel-filling activities:
- Teach a local class. Either partner with someone who has a network of business owners (think Chambers, Meetup organizers, networking groups) or organize your own class. It’s sometimes easier to bring people into a free class but you could charge a small fee to take care of the room rental. Hand out flyers to the class to local businesses.
- Teach an online class. Webinars and teleseminars are easy things to put together. Use a service like Meeting Burner, GoToWebinar, FreeConferenceCall.com or even a Google Hangout On Air.
- Provide good blog content. This technique can be a slower path to growth because it can take a little longer to get discovered but blogging is a great way to establish authority over the long haul. People love to share helpful blog content and you are just the person to do it! Don’t worry that you are giving away your secrets because there will still be many people who want to work with you!
There are many ways to use good content to bring people to you so think outside the box. You can also do other activities that will bring you business like ask for referrals from your current clients or go to networking events with prospective business owners.
Follow Up — With all of these funnel-filling techniques you need to make sure you have some way to follow up. The easiest way to consistently follow up with people is through e-mail. You will need some type of e-mail delivery service such as MailChimp, Aweber, or Constant Contact to keep connecting with your prospects. Through the follow-up process, you are continuing to deliver good content and good tips or they will unsubscribe from your e-mail list.
But you also need to be making special offers through the e-mails as well! Let them know about other happy customers, give them examples of what you have done (think case studies) and just keep the communication lines open! Before you know it, you will have a full roster of businesses and clients who are paying you to pay attention to social media! It’s like a dream job – except there are a lot of distracting cat videos!
Would you like to learn more about how you can get started as a social media consultant? Read this free in-depth report: 3 Ways to Earn an Extra $1000 as a Social Media Manager or Consultant!