Smart Start-up Tips: Waste Not, Want Not – 7 Ways to Turn What You Got into A LOT (of Profit)
You already possess everything you need to reach your next level of success. Really.
It probably sounds too good to be true, like something a swamp salesman would tell you right before handing you a $10,000 invoice for “Swamp Potential Reachification Services”.
Our scepticism tends to sound the red alert when something comes at a cost of nothing because we all know that’s not the way the world works. If it makes you feel better, you will be using resources, tools and connections that are essentially already bought and paid for – all you need to do is put them to work for you!
7 Ways to Turn What You’ve Already Got into A LOT (of Profit)
#1: Stop Hiding Out (consciously and unconsciously) – One of the biggest mistakes entrepreneurs make is not telling everyone they already know what they’re up to AND how they can help you be more successful.
One of the smartest things you can do right now is craft an update letter that you send by email or snail mail to everyone you know. The letter will bring them up to speed with what you’re doing in business and suggest simple ways they can support your success. You’ll be surprised how the most unlikely source can become your most profitable ally.
#2: Your ONE Thing – How many times have you been in a conversation – face to face or online – when someone said “Is there’s anything I can do to help you?”. Almost always, the conversation ends something like this: “Oh, oh… um… no but thank you so much for asking.”
This my friends is a proverbial “V8 moment”! Imagine how different the outcome of that conversation would be if you had clearly defined your “one thing”. Specifically HOW other people CAN help you right now.
Not certain what to ask for? Ask for introductions, specific advice, honest feedback, or invite them to be part of a joint venture project! The key to making the most of these moments is to get clear about the one thing others CAN do to help you today.
For example, my one thing these days is asking for help to build buzz on May 11th as part of the official Amazon launch party for the forthcoming Success Rituals 2.0 book. Wanna play too? (Wink. Nudge.)
#3: Ask Questions – There are two simple ways you can leverage questions to enhance your profit potential:
Create a survey to gather valuable feedback about your ideas. This allows you to take purposeful and strategic action in your business. The information and insight you’ll gather enables you to meet your ideal clients exactly where they’re at.
Bottom line: Launching products and programs doesn’t need to feel like you’re taking a shot in the dark. Ask questions, evaluate the feedback and give people what they really want.
Conduct interviews with leading experts on topics that you and/or your audience wants to learn about. You bring value to your audience – and, if it’s a topic that you’ve been dying to know more about – you can essentially learn what you need to know with your only cost being the time you invest in connecting and conducting the interviews.
#4: Create Multiple Channels and Formats for Sharing your Wisdom – Re-purpose your content and create what I call multiple streams of visibility (and income!).
Take this article as an example. It will be shared in its original form via multiple channels – Facebook, Twitter, LinkedIn and even on other sites who reference it and link back to this post. I can further leverage it by sharing it in other formats: an audio podcast, script for a short training video, include the 7 ways in an eBook or print book, just to name a few.
What multiple channels and formats are you using? Adding just one can dramatically impact your visibility and profitability.
#5: Your Brain – Did you know we all possess an internal “Success GPS”? We do, it’s called the RAS – reticular activating system – part of your brain. Essentially it’s the science behind “the law of attraction”. What you focus on expands.
The RAS is an automatic mechanism inside your brain that serves as a filter between your conscious and subconscious mind bringing relevant information to your attention and it plays a vital role in your ability to achieve goals.
It’s like wearing golf ball finder glasses. When golfers lose their golf ball in the underbrush, the technology of these cool glasses eliminates the light from background objects and makes the golf ball itself stand out.
What’s really cool about your RAS is that you can deliberately get it working for you by choosing the exact messages you send from your conscious mind. The #1 way to do this is to get crystal clear about your goals – so clear that you can see them, feel them, taste them.
#6: Capitalize on your Unique and In-Demand Expertise – One of the greatest frustrations women in business online experience is SLOW or NO business growth. Lack of cash flow or feeling like you’re on the cash flow rollercoaster.
Take what you’ve already got – what you already know and do that others want to know too – and transform this unique expertise into your own “bread and butter cash flow stream.”
#7: Complementary Companies and Experts – These are people that you can collaborate and co-create with. You share the same target audience but serve them in complementary ways.
Start making a list of these people and companies. Then, create a list of ways that you can work together to serve that audience in mutually beneficial ways. Finally, identify who you can connect with TODAY and make it happen.
BONUS Tip: Give your Way to Success – When you build rapport and relationships with the REAL people in your networks, you develop friends, fans and followers who truly care about your success. It’s called SOCIAL EQUITY and is one of the most powerful ways you can activate reciprocity and build momentum.
Start with generosity. Add value and increase to the lives of others – without expecting anything in return. You’ll be surprised by the rewards that come back to you.
Want more tips on going from frustration to fast forward in record time? Sign up for more TOP SECRET success strategies at www.GinaBellInc.com!
MOMeo Show: Nancy Marmolejo – Finding the Profit to go with the Passion
The passion isn’t your problem – you love, Love, LOVE what you do, but it’s finding the profit that has you considering going back to your J-O-B. What’s missing is your Profitable Essence according to Visibility Expert, Nancy Marmolejo.
Join Carla Young, Founder & CEO of MOMeo Community.com and Publisher of MOMeo Magazine.com as she interviews Nancy Marmolejo on finding that something special that makes you unique and wildly profitable. Find out what Nancy Marmolejo has to say about:
- How to discover what’s unique and incomparable in YOU
- The 4 key components you need to be successful and set yourself apart from the competition
- The one simple question you can ask that will take care of 80% of your marketing problems
- How to turn your business from mediocre to monetized!
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Productivity Buster: mistaking activity for accomplishment

A former client recently contacted me about working together again. In asking a few questions about what she’s been up to, etc., I realized that for all the work she’s been doing (and she works a lot), she hasn’t been “done-ing” anything.
Now while “done-ing” certainly isn’t a word (yet), it does speak to the difference between working on a project so that you’re forever “doing” it and actually getting it “done.”
As small business owners and entrepreneurs dedicated to making our businesses a success, we need to be focused a lot more on the “done-ing” than the doing.
I was discussing this concept with a team member the other day and described it as the difference between “activity” and “accomplishment”.
Activity is where you’re busily doing things all day, doing, doing, doing, busy as a bee, flitting from one project to another.
Accomplishment, however, is where you’re laser-focused on a task or project either until it’s done or until you’ve spent your allotted time on it for that day (as in writing a book where it’s not your intent to finish it in one day).
You see “activity” everywhere in the corporate world: meetings, for example, are a hive of activity.
“Accomplishment” is a little rarer — those who accomplish stand head and shoulders above the crowd. In the world of small businesses, to put it frankly, those who accomplish succeed.
Those who work a lot in their businesses and yet never seem to finish anything are destined for failure or, at best, mediocrity.
Even worse, what truly makes my heart break, are those who are trying and actually accomplishing things, but are done-ing the wrong things at the wrong time and so see no forward momentum, no increase in profits in their business.
Make It Real: My Request to You
While “done-ing” sounds as simple as “doing”, it actually takes several support mechanisms to keep it happening again and again.
Here are a few things I do to ensure more “done-ing” (and of the right things) and less continuous doing (which is essentially a version of procrastination):
1. Create a strategic marketing plan designed to take me to my goal. Do this in the timeframe which makes sense for you — for me, it’s an annual goal, broken into quarterly mini-goals, broken into monthly objectives, broken into weekly targets, broken into daily success actions.
2. Select a few items (actual number depends on size of the project/task) and put them on my “Success Action List” for the day, then schedule a time to do them on my calendar. This allows for coaching calls and other appointments and ensures I don’t over schedule myself.
3. At the end of each day, prepare for the next day and review what actually got done versus what was planned to be completed. I run around 85% of plan depending on the day.
4. Each month, compare the number of “Done” items with the previous month and then compare the profit for both months. An increase in the “Dones” usually results in an increase in the profit.
For those who think, “I don’t have time to do this” . . . the truth is you don’t have time to NOT do it. The success of your business is at stake. What’s it worth to you?

Have you ever written a list of goals, felt great about them and then wondered “How will I ever get this all done?” and felt overwhelmed or started on a project and then felt your mind wander to something else time and time again, only to find that things just aren’t getting done as quickly as they should, if ever?
These are symptoms of the Entrepreneurial Dilemma and Sandra Martini has made it her life’s work to solve them.
By meeting clients where they’re at, Sandy has an amazing ability to look at a situation and see the quickest path to where they want to go, and then get them there as shown by the fact that 91% of Sandy’s clients stay with her for at least a year.
Her background with start-up organizations such as AmeriCorps and national satellite television combined with her years in Peace Corps, managing White House Presidential events and voracious appetite for learning have created a skill set unlike any other – the perfect balance between marketing savvy, intuition and results-driven systemic implementation.
Through a combination of coaching, mentoring and “Done 4 You” programs, Sandy has been making entrepreneurs’ dreams real since 2003.
You can learn more about Sandy and get her “5 Simple & Easy Steps to Putting Your Marketing on Autopilot” at www.SandraMartini.com




