The Business of Blogging: Blog Business Essentials – How to Create a Media Kit for Your Blog


You are a business. If your blog has advertisements, if you offer reviews, if you work with brands as an ambassador, if you consult or coach, even if you are an affiliate – you are a business. And a business needs to sell to stay alive. Whatever it is you are selling, you need to market yourself and what you are selling.

Maybe you’re selling your consulting services, a banner advertisement, a marketing campaign or your writing. Visitors to your site need to know why they should work with you. Why they should hire you, buy an advertisement from you and work with Y-O-U. That’s why creating a media kit should be your first priority.

What a Media Kit Does for Your Business

A media kit is your online marketing tool for telling those who are interested in working with you or those you want to work with why you are worth it. The media kit separates you for the other millions of bloggers because yes, a blogger has competition – lots of it. There are 3.9 million women with children write blogs in the US. By 2014, that number will jump to 4.4 million (source: eMarketer). That’s competition!

What a Media Kit Needs to Include:

About You: Who are you and what do you stand for?

Traffic Information: Page Views, Unique Visitors, Bounce Rate

Demographics: Who visits your site?

Social Media Footprint: What is your sphere of influence online, who do you influence and how will you amplify a message?

Blog Topic: What topics do you cover, what is your blog about?

History: Who have you worked with in the past? What brands have engaged with you, hired you?

Testimonials: What have those brands, clients and bloggers said about you that’s positive and shows that you are worth working with?

Prices: What do you charge, what are your rates?

Contact Information: How can they get in touch with you?

Make Your Media Kit POP

A media kit should be easily shared, include plenty of screen shots and be visually appealing and professional. People are visual and if they can see your stats with a screen shot, it is evidence that you are painting an accurate picture. Make it easy to see at a quick glance the information they are looking for because people are busy. Include logos of the brands you’ve worked with or campaigns you’ve been involved with.

Remember a media kit is about selling you. Selling what you have to offer. Making the difference between your blog and the next blog or blogger so get creative with how you provide the information to make your media kit memorable.

Want examples or resources to get started? Check out Mom Bloggers Club, Katy Widrick, Pro Blogger and Upper Case Woman. Oh, and if you are interested, check out my media kit too!


About Author

Sommer Poquette, founder of Green and Clean Mom a blog about going green realistically with inspiration and motivation from a typical mom’s point of view. Noted by Nielsen Online as one of the top 50 Power Moms and named one of top 20 moms to Follow on Twitter by She Knows. Sommer is a full-time social media consultant for the Shaklee Corporation and is the author of My Mommy is a Blogger children’s book that explains blogging simply.


  1. What if you’re just starting out? What can you put in your media kit in place of testimonials?

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